Retailers assist customers when purchasing products and services, which requires a good understanding of the stock/service being sold, the variety of ways customers can shop and the ability to process payments.
Retailers are passionate about delivering quality service, that always aims to exceed customers’ expectations and enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.
Retailers work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples.
More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail. Regardless of the type of products and services being sold, a wide representation of employers from across the retail industry have defined this standard and agreed that the knowledge, skills and behaviours that Apprentices must have to do their job are the same.